How social media algorithms decide what to show
A simple guide to the engagement signals platforms use to rank posts in feeds and recommendations.
Early engagement counts
Most platforms test new posts with a small group first. Strong interaction in the first hour tells the algorithm the post deserves a wider audience.
Watch time and saves
On video platforms, how long people watch matters more than raw views. On Instagram, saves and shares are strong signals of value.
Consistency is rewarded
Accounts that post regularly give the algorithm more data and more chances to find the right audience.
Momentum helps
Posts that already show activity tend to receive more distribution, which is why a strong start can make a big difference.
