Reading your analytics: the numbers that matter
Reach, engagement rate, retention and follower growth. What each metric tells you and what to ignore.
Engagement rate
Divide total interactions by reach. It tells you how compelling your content is regardless of audience size.
Retention
For video, check where viewers drop off. Improving the first few seconds often lifts every other number.
Follower growth trend
Look at the trend over weeks, not single days. Steady growth is healthier than sudden spikes.
